Frequently asked questions
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Artwork
| Q. | I've spent a lot of time designing my own flyer in Publisher, can I have it printed as it is? |
| A. |
Unfortunately, that's a "No". Publisher files are fine for quick in-house jobs to be run out on your inkjet, but are not suitable for quality commercial printing. Your artwork will need to be recreated, using your content and high resolution images.
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| Q. | I have artwork from another designer in jpeg format, can you print from this? |
| A. |
If the jpeg file is high resolution, we can use it to prepare press-quality artwork. However, if it's low resolution, ie. just a proof provided to show you "how it looks", then we cannot print it. If you've had artwork for printing done elsewhere and paid for the job, the designer should provide you with original files on request (eg. Illustrator, Photoshop or In Design files along with images and fonts used). Similiarly, artwork prepared for your website is not suitable for printing unless your web designer can provide original files and high resolution images, however we can certainly recreate the same "look" so your your print material complements your website.
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Images
That's a "No" for two reasons. Firstly, images on websites are a very low resolution, suitable for viewing on screen only. Images used in commercial printing need to be a high resolution of 300dpi at the final size. Secondly, copying images from websites, and other printed material, raises copyright infringement issues.
Q.
I have a photo I copied from a website that I'd like to use in my brochure, is this okay?
A.
Q.
I'll be using my basic digital camera to take some photos for my catalogue, but I'm just a "point and shoot" photographer. Do you have any tips to get good images?
A.
In most cases, the best conditions for taking photos is outdoors on an overcast, but bright, day. The cloud cover acts as a light diffuser, minimising harsh shadows as seen on photos taken in bright sunlight. Aim to "fill the frame" with your subject, however be careful not to cut off any important details, and leave a little extra space around the edge so we have enough image to "work with". Put your camera quality setting on "high" or "best", and have fun! Email the images to us, just as they are when you download them from the camera, without cropping or altering them in any way.
| Q. | I'd like to find some images for my company profile, but can't afford to hire a professional photographer. Can you give me any suggestions? |
| A. |
We recommend iStockphoto for your image requirements. The images are royalty-free so you only pay a nominal fee to download the file. If sourcing an image for your print job, please ask us for advice on which size file to buy, so that it contains enough data to retain press-quality resolution at the final size. |
